This video is a nice little overview of why a company should consider NetSuite for it’s ecommerce needs. The video is 3 minutes long so give it a look.
Really it all comes down to integration. You can make some very nice ecommerce sites with NetSuite and sell a whole bunch of stuff online, but the real value is having everything buckled together from inventory, to financials to customer support, if required. If you can benefit from having your customer managed all in one system, then take a look at NetSuite.
Better yet, take a look at the problem from the customers perspective. Does your customer need to talk to multiple people at your company to get help or figure out what’s going on? There’s nothing more annoying than hearing “That’s not my department.”
This is to say nothing of the value of not having to maintain integrations between multiple systems. Been there, done that. It’s not something you do if you don’t have to.
Anyway, check it out.