I’ll be making a bit of a series out of this I think. Rather than post walls of text I think I’ll post some smaller, bit sized pieces of information.
I have been managing a NetSuite implementation for 2 years and have helped out a few people with their implementations and in doing so I’ve learned a few things about what made us successful.
One thing I learned is that it is easy to get very distracted by the ROI and high level strategic rationale behind implementing CRM/ERP during the rollout. Pretty simply, your employees really don’t care a whole lot about that. Their question? “What’s in it for me!”
When deploying NetSuite it’s important to get feedback from the diverse group of people that will be using it. After all, it covers a lot of ground as an integrated system. Find out what people care about, what’s getting in the way, and how they visualise improvement.
Once you round up that data, and of course, by continuing to talk to people throughout the deployment, you’ll stay on target with what really matters.
Then you’ll be ready to sell the change. It’s critically important that you can articulate, to each user, just how their life will get better after NetSuite.
Here’s some real, actual examples.
Inside Sales – With NetSuite you’ll be able to hand off opportunities to the sales team without having to craft and send individual emails each time you run across an interested prospect.
Marketing – You’ll be able to run more targeting email campaigns. (Should you choose to do so!) You’ll be able to track in real time the responses to your emails.
Sales Reps – You’ll be able to access the system from anywhere. You’ll be able to track commissions realtime. You’ll see new leads and opportunities fast. You’ll be able to spend less time managing spreadsheets and more time in front of customers. You’ll be able to quickly log your calls to keep yourself on track with the sales process.
Sales Management – You’ll be able to track activities by Rep. You’ll be able to see outstanding quotes and opportunities. Forecast review meetings will be able to be focused on the important deals, not just what the rep brings in his latest spreadsheet.
Admin – You’ll be able to process orders much more quickly. Orders will be cleaner with less fire fighting to do. Tracking orders, shipments, payments will all be done in one spot with no cutting and pasting.
Tech Support – You’ll be able to pick up, respond to and close cases faster with NetSuite. You’ll be able to see case history for a whole company, not just by email address. You’ll be able to create opportunities for the sales team without switching applications. You’ll be able to see and manage onsite visits and projects in the same spot with NetSuite.
IT – You’ll be able to stop worrying about keep the system up, backed up, and updated and can instead focus on interesting value add projects to configure it and make it work better.
Those are just a few examples. I think I’ll have to run a poll of some folks and get some other responses of users and managers who have been around NetSuite for a while.
Homework
Before you go and select a new CRM, ERP or Support application, create a survey for your team and ask them what’s standing in their way, and what they want to see in the tools they use each day. Then think very hard about what’s in it for them before you commit to an implementation.
Related posts tagged with: Lessons Learned

Great post! Wanted to add another Marketing example for you. Marketers are able to track their online ad revenue (from banner ads to paid search) so they can see what keyword or ad is working in real time.
Thanks Mei!