Audaxium Blog

What’s not to love about automation?  Having things done for you is always better than doing them yourself.

Pardot’s email marketing automation solution is a tremendous application for anyone who wants to do a better job sending emails and generating leads. With rules based email, intelligent lead scoring, and integration with NetSuite, Salesforce and SugarCRM it’s sure to improve almost any marketing department that sells B2B.

The first thing to know is that Prospect Insight, Pardot’s application, works just great as a stand alone application.  When you are using it in combination with a CRM tool it’s designed to operate “in front” of your CRM, feeding it with leads when it’s appropriate to contact them.

The image to the right really sums it up.  Pardot will capture web visitors information and activities, score the lead, automate email followups, and then, when you deem it useful, assign the lead to a sales rep.

Do you have problems with large quantities of “junk” leads?

Do you wish you could sort leads by how interested they are in your website?

Do you wish you could nurture cold leads with a call to action that makes sense for that individual contact?

I could ask a hundred more questions.  But if you say yes, then read no more and contact us to see a demo.

Read more if you must…

Prospect Insight is a great email and general marketing automation tool designed for businesses who market and sell B2B. The suite is an end-to-end solution to manage your lead data, create automation rules, deploy them and then track ROI for online marketing campaigns.

• Automated Prospect Grading / Scoring
• Landing Page Generator with Dynamic Forms
• Automation Rules
• Full Email Capabilities
• Anonymous Visitor Capture
• Drip Marketing
• Automatic Prospect Alerts
• Campaign Tracking and Reporting
• NetSuite Integration
• Two-way Salesforce.com integration

Creating Campaigns, Emails, and Rule sets is much easier than other tools that you may be used to using.  This alone can save many hours per month just in the time spent managing lists, groups, responses, and ROI data.

Pardot allows you to track each prospect across a variety of marketing channels allowing you to track, segment and score each prospect based on their action and interest.  Did they search for pricing?  Did they visit multiple product pages?  Did they click through your email? This will help you to identify the most sales ready leads.

Once you know even a little about a prospect, your drip marketing rules can kick in.  The better your rules, the better you’ll give the prospect the information and experience they are looking for.

Drip marketing allows you to set a schedule of personalized, automated emails to send to less sales-ready prospects and nurture them. Drip Marketing keeps your organization in front of the client until the prospect is ready to buy.  Sales will be able to see the email that has been sent to each prospect, and what their response was to each message.

Now there is no need to just “set it and forget it.” Pardot also has the ability, to monitor in real time, who is visiting your site.  If you’re very interested in a particular prospect you can get connected with them right away and ensure, personally, that they are getting the attention they deserve.

At the end of the month, Management is always looking for reports and more reports so that they can understand just what is working and what isn’t from the marketing department.  It’s easy to say that the data is just too hard to collect, but with Pardot most of the excuses go away.  The data on what emails, messages, and drip marketing strategies are working is much easier to get at than you are probably used to.

There are a lot more reasons to love Pardot, but the final main one is that it’s hosted, and it’s pay as you go, with no contract.  Try it out for a month or two, improve your delivery rates, improve your response rates, and increase your conversion to sales.  For $500/month you can’t go wrong.

In a future post we’ll talk about how it integrates with NetSuite in more detail.