If your website is an integral part of your lead generation activities, and I hope that it is, you probably use Google Analytics to look at what’s happening on your site on a daily basis.
But what about the details? Just who exactly is visiting your site?
If you’re selling to other businesses wouldn’t it be great to know what potential customers were reading your content?
Pardot is now offering a very small subset of their functionality, for free, that enables you to see what companies are visiting your site, and what they are doing while they are there. As long as a company can be identified from a reverse lookup, you’ll get their name in a report.
Not only can you see who’s visiting, and potentially spot opportunities before they contact you, but you can also examine specific visitor behavior, to see if your site is working as intended. Sometimes overall stats are nice, but sometimes you need to look at the anecdotal behavior of one user.
From the Pardot Site:
Real-Time Reports Online
Log in to your VisitorID account at any time to view up-to-date reports on your identified website traffic.
Tracking which companies are visiting your website can help you both gauge interest for deals that are in progress and identify new target customers.
Detailed Activity ViewDig deeper in to a lead’s activities and see which pages were viewed, how long they spent on each page and what search terms they may have used. The detailed activity view gives the sales team greater insight in to a prospect’s area of interest.
Daily Activity Emails
For a simple way to keep up with your visitor reports, you can choose to activate daily activity emails. Each morning open your inbox to find a report of all visitor activity for the past 24 hours. Easily forward the reports to your sales reps or share with others in your organization.
If you’re interested in signing up, contact us, or sign up at Pardot’s site.
