Audaxium Blog

This webinar took place on June 22, 2011 => Click here to view the presentation

Questions to ask yourself:

• Have you outgrown NetSuite’s email marketing capabilities?
• Are you tired of low open and clickthrough rates on your email campaigns?
• Still sending generic marketing emails to large lists?
• Need to deliver a higher % of sales-ready leads to your Sales team?
• Don’t have time to deliver the 10+ email touches required to nurture potential leads?

The #1 Challenge in B2B Marketing

Studies have shown that 80% of inbound leads through your website are not ready for a conversation with a salesperson.  Often, when a person fills out a form on your website to learn more about your solutions or your industry, they’re simply doing preliminary research on an issue and it’s not high enough on their priority list to spend time on the phone with you.

The problem is that today’s marketers are charged with doing more with less.  Most marketers just don’t have the time or resources to manually send multiple targeted emails to a lead until they are sales ready.  It often takes months, or even years, to nurture an early-stage lead until they are ready to “shop”.

Marketing Automation Can Help

That’s where Marketing Automation and Lead Nurturing come in.  Pardot is a cloud-based Marketing Automation add-on for NetSuite that provides website and email marketing automation.  Leads are scored, graded, and nurtured until they are deemed sales-ready, and shows your sales team exactly where to spend its time.  That way, they can focus on the leads that are the best fit and the most interested in finding a solution to a problem.

Why Attend the Webinar?

Learn automation best practices, including:

• Send more targeted messages with automatic segmentation of your leads by persona
• Increase lead conversion rates with progressive profiling on web forms
• Automate multi-touch lead nurturing and knowledge marketing campaigns

Pardot is a fully integrated add-on for NetSuite

As a certified SuiteApp partner, Pardot integrates tightly with NetSuite at no extra charge.

• View all prospect activity right from within the CRM system (useful for Salespeople)
• Bi-directionally sync Contacts, Companies, and Custom Fields to keep data current
• Track Opportunity statuses and values for closed loop ROI reporting

View the webinar presentation to learn how Marketing Automation with Pardot can help you deliver a higher percentage of sales-ready leads to your Sales team.

Our Pardot implementation and marketing automation services are in high demand.

With several new customers coming on board recently and more to follow, we’re looking for some additional help to deliver top-notch Pardot marketing automation services.

Ideally, we’d like to find a freelance Marketing Automation Consultant to join our team on a part-time basis.  If you know of anyone, please forward their name to jobs@audaxium.com.

Here’s a description of the role:

Role:  Marketing Automation Consultant (Part-time, Contract)

Overview:
Audaxium is seeking a Marketing Automation Consultant to join our team on a part-time contract basis.  As a Pardot Solution Provider, Audaxium provides not only Pardot implementation services, but also full-service marketing automation campaign outsourcing services to B2B technology companies who are looking to increase their quality and quantity of sales leads and increase their brand awareness.

The Marketing Automation Consultant role involves both project management and consulting/best practices services in the areas of: email and website marketing, lead nurturing, lead conversion, marketing automation, and content marketing strategies.

Skills Required:

• Work effectively and independently from a home office
• Experience in B2B digital marketing (email and web)
• Working knowledge of Pardot or other Marketing Automation platform is required
• Project Management and Client Services experience

Responsibilities:

• Help new customers implement Pardot marketing automation
• Help existing Pardot customers with best practices advice
• Plan and create email nurturing campaigns to drive conversion and sales readiness
• Create lead segmentation strategies and lists based on visitor behaviours and interests
• Implement content, email, landing page campaigns to deliver value to prospects
• Evaluate and create effective lead scoring scenarios
• Plan and create data capture and management strategies using custom fields in Pardot
• Coordinate other project resources such as: HTML web designers, copywriters, etc.

Estimated Amount of Work:

• 2-3 days per week (to start)

Here at Audaxium, we’re happy to announce that we are adding to our product portfolio. After extensive research we will be supporting Microsoft Dynamics products, as well as NetSuite and Pardot.

Over the past two years in listening to customers, we’ve identified a segment of companies where Microsoft Dynamics CRM and Dynamics AX ERP system are a very good fit. Equipment and other manufacturers who have a deep investment into other Microsoft applications have been asking for functionality that we just couldn’t provide. Now we’ll have it.

Also, some of these companies were looking to deploy their systems on premise, as opposed to “in the cloud”, and now they have that option from Audaxium. Having the choice to migrate from on premise to hosted, or vice versa, is something many customers want.

The team members at Audaxium have a long history of working with manufacturers and helping them deploy information systems to ensure their business run smoothly. We’re happy to be able to, once more, work closely with them. We know that many of you have disconnected systems where engineering is still not integrated with operations and sales, and we aim to bridge that gap.

Microsoft Dynamics CRM, and AX, are both very capable systems, watch this space to learn more about them. If you’re interested in learning more about these applications via email, please subscribe here.

Audaxium is always on the look out for great applications.  Especially those that are easy to implement, intelligent, and can add a lot of value to an organization. We also like hosted applications.

With this in mind, when we saw Prospect Insight, Pardot’s email marketing and automation application, we were very impressed.  The application is great, and the team at Pardot is very friendly and helpful, a great combination.

If you’re a NetSuite user, and you’d like to automate your email campaigns, improve reporting in the marketing department, and capture better lead information from your website, then we encourage you to contact us and check out a demo. We know you’ll be impressed.

We have a logo!  And I’m super happy with the result.  Rod MacKay, our web guru did a great job on it and incorporating what this company stands for.

We want to be bold.

Audaxium is about being out front, working as a team, with our customers.

We want to provide great information to the NetSuite Community.

We want to be just a bit different.

We’re real people who are accessible.  Not some black box of a company you can’t penetrate.

What do you think?