Mar 15
Recently I gave a webinar to about 30 companies who are getting into e-commerce. They have a large, established customer base but more and more are seeing value from offering many of their products online, as opposed from buying from a Sales Rep.
The real goal is to get the reps more efficient by putting lower margin items online, and have reps spend their time on the larger, more consultative, opportunities.
Here’s a few of the tips I gave them during my presentation on how to properly market their webstores.
Jan 22
What’s not to love about automation? Having things done for you is always better than doing them yourself.
Pardot’s email marketing automation solution is a tremendous application for anyone who wants to do a better job sending emails and generating leads. With rules based email, intelligent lead scoring, and integration with NetSuite, Salesforce and SugarCRM it’s sure to improve almost any marketing department that sells B2B.
The first thing to know is that Prospect Insight, Pardot’s application, works just great as a stand alone application. When you are using it in combination with a CRM tool it’s designed to operate “in front” of your CRM, feeding it with leads when it’s appropriate to contact them.
The image to the right really sums it up. Pardot will capture web visitors information and activities, score the lead, automate email followups, and then, when you deem it useful, assign the lead to a sales rep.
Do you have problems with large quantities of “junk” leads?
Do you wish you could sort leads by how interested they are in your website?
Do you wish you could nurture cold leads with a call to action that makes sense for that individual contact?
I could ask a hundred more questions. But if you say yes, then read no more and contact us to see a demo.
Read more if you must…
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