Audaxium Blog

Seven days gone, another ten Greatest Hits.
This week, that week, see them All. Each and Every One So Far.

Be sure to do other things with Audaxium as well;

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Here is the Super Mega Greatest Hits list for the week of March 17, 2013:

Newsletters. In theory they sound simple enough, too often though, when it comes time to hit SEND…the content just isn’t there…
PLAN YOUR CONTENT:

Hi and hello! You’ve reached me when I’m not here and this message is intended to imply that I wish I was here to help and not away in the first place. And it’s a lie.
WHAT THAT OUT OF OFFICE MESSAGE MEANS:

NetSuite is one of the things that Audaxium does (see here, here) and because we do it already, we know what it can do…for those of you that don’t – you can take our word for it or you can read what it’s done for others.
NETSUITE ECOMM:

Maybe you’ve got what you need, maybe you need a little something. It doesn’t hurt to keep one eye on what you’re doing and one eye one what others are doing.
BE INSPIRED:

Sometimes your budget really and truly is NOTHING. Sometimes your budget is just nothing until you can prove that it’s worth something more, either way, B to C and B to B companies benefit from an ecommerce presence (see NUUN above).
10 FREE ECOMMERCE THEMES FOR WORDPRESS:

Forgetting for a moment the grander idea of increasing your prospects and leads…while this may be an effective means of padding your email lists it is not the best means of building CLIENTS…the people that keep the lights on (so to speak).
THE FUNDAMENTALS:

Calls to action…the be all end all of your campaign…but what makes a good call? Colour, size, location…
WHAT WHERE AND HOW:

Converting a prospect to a client is hard (and expensive) work…retaining them doesn’t have to be.
5 STEPS TO BEING THE BEST:

Auto-responders are a core function of marketing automation…customer interacts and they receive a response…but the content needn’t be limited to Thank You or a Hard Sell.
BUILD BETTER AUTO RESPONDERS:

AdWords, SEO, AdWords, Content, AdWords and etceteras…at least that’s what you’ve always done. EBay recently failed (arguably) using AdWords, what does that mean for your campaigns?
IS ADWORDS FOR YOU:

Another week, another list of Greatest Hits.
Why not a quick review? Right here.
Or, see them All. Each and Every One.

Audaxium is also well and available for all of your reading/learning/exploration needs all over the internets;

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This is the really big list for the week of March 10, 2013:

You (undoubtedly) already make good landing pages…but…the following article provides 10 simple tips to creating the ULTIMATE landing page…last time I checked ultimate is better.
BETTER LANDING PAGES:

Social media isn’t just for posting pictures of food or flaming your ex, social media offers business and brands an opportunity to connect directly with customers and prospects alike. Which ones will be hot, which ones not in 2013? The folks at TopRank Online Marketing claim to have it figured out.
WHAT TO EXPECT SOCIALLY:

SEO is hard work is you are attempting to do it based on key words and search based ‘formulas’. Here are a few ways/ideas to improve your SEO in less than arduous ways.
IMPROVE YOUR SEO:

In the end, it’s all about the sale…B to B or B to C there is rarely a case against and online/ecommerce website (this is not the time nor place for that debate). Here are some simple changes you can make that will improve your online store.
BUILD BETTER ECOMMERCE:

(March) break time! If you are reading this then you could probably also use a break…the following are most excellent maps that you probably didn’t know that you needed…for example; what do New Yorkers complain about, population density over the years, the time zones of Antarctica…enjoy.
EVERY COUNTRY ENGLAND HAS INVADED:

HubSpot claims that you can improve your email clickthrough by an entire 583%…while I don’t have the numbers to verify this claim I would suggest that it’s well worth a quick read.
CLICK THROUGH FOR MORE CLICK THROUGH:

Maybe you have excellent content, maybe your templates are beyond compare (perhaps its because Audaxium created them) and maybe your landing page conversion is wicked…all that aside, we can ALWAYS stand to increase our subscribers…this is a great place to start.
BEEF UP YOUR EMAIL LIST:

Typically speaking data is equal parts informative and boring.
When you put the data onto and into a picture, it becomes informative and less boring.
The following clearly defines just what kind of information, with whom and when your customers will share their information…
DATA IS LESS BORING IN PICTURES:

Well trained puppies make for good dogs…poorly trained puppies grow to be four legged hell hounds of perpetual destruction.
Forms aren’t puppies – but – there are similarities between training a puppy and building a form…read on to see what I mean.
TEACH YOUR FORMS TO SHAKE A PAW:

Productivity isn’t rocket science.
For some, myself being one, it is MUCH harder.  If you’re prone to fits and spurts of activity or find yourself dragging out tasks…take a read, they are afterall, LAWS.
PRODUCTIVITY, IN LAWS:

Recently I gave a webinar to about 30 companies who are getting into e-commerce.  They have a large, established customer base but more and more are seeing value from offering many of their products online, as opposed from buying from a Sales Rep.

The real goal is to get the reps more efficient by putting lower margin items online, and have reps spend their time on the larger, more consultative, opportunities.

Here’s a few of the tips I gave them during my presentation on how to properly market their webstores.

Read More »

A few days ago NetSuite announced a new “Suite” for multi-channel retailers.

  What does that really mean?  It means that a company using NetSuite can use it to sell B2B, Online with the ecommerce functionality, and at multiple Point of Sale retail outlets.  

You can read more about the Suite at NetSuite’s Retail page. 

Essentially you can use all the wonderful functionality of NetSuite, to manage inventory in multiple locations, to get real time dashboards, and run a fantastically organized business and you can now get a a point-of-sale module specifically for NetSuite. The OnSite POS solution allows you to use the power of NetSuite for all in-store transactions and supports the latest POS hardware from top vendors.

The integration of NetSuite with OnSite offers you:

• Integrated card-present (swiped) credit-card, PIN-debit, and gift-card acceptance
• Support for bar-code scanners, electronic-signature capture devices, receipt printers, and terminals
• Manager security overrides for refunds and other sensitive activities
• Special-order management including in-store Web-order pickup, customized item purchases, and fulfillment/shipments
• Cash-drawer management with centralized reporting
• Time-clock management for individual employees.

The above text was taken right from the NetSuite site.

This is good news to companies who liked NetSuite but found it a stretch to use in a retail, B2C or walk in B2B setting.  

So check it out!  hehe

This video is a nice little overview of why a company should consider NetSuite for it’s ecommerce needs.  The video is 3 minutes long so give it a look.

Really it all comes down to integration.  You can make some very nice ecommerce sites with NetSuite and sell a whole bunch of stuff online, but the real value is having everything buckled together from inventory, to financials to customer support, if required.  If you can benefit from having your customer managed all in one system, then take a look at NetSuite.

Better yet, take a look at the problem from the customers perspective.  Does your customer need to talk to multiple people at your company to get help or figure out what’s going on? There’s nothing more annoying than hearing “That’s not my department.”  

This is to say nothing of the value of not having to maintain integrations between multiple systems.  Been there, done that.  It’s not something you do if you don’t have to.

Anyway, check it out.