Recently I gave a webinar to about 30 companies who are getting into e-commerce. They have a large, established customer base but more and more are seeing value from offering many of their products online, as opposed from buying from a Sales Rep.
The real goal is to get the reps more efficient by putting lower margin items online, and have reps spend their time on the larger, more consultative, opportunities.
Here’s a few of the tips I gave them during my presentation on how to properly market their webstores.
What does that really mean? It means that a company using NetSuite can use it to sell B2B, Online with the ecommerce functionality, and at multiple Point of Sale retail outlets.
Essentially you can use all the wonderful functionality of NetSuite, to manage inventory in multiple locations, to get real time dashboards, and run a fantastically organized business and you can now get a a point-of-sale module specifically for NetSuite. The OnSite POS solution allows you to use the power of NetSuite for all in-store transactions and supports the latest POS hardware from top vendors.
The integration of NetSuite with OnSite offers you:
Integrated card-present (swiped) credit-card, PIN-debit, and gift-card acceptance
Support for bar-code scanners, electronic-signature capture devices, receipt printers, and terminals
Manager security overrides for refunds and other sensitive activities
Special-order management including in-store Web-order pickup, customized item purchases, and fulfillment/shipments
Cash-drawer management with centralized reporting
Time-clock management for individual employees.
The above text was taken right from the NetSuite site.
This is good news to companies who liked NetSuite but found it a stretch to use in a retail, B2C or walk in B2B setting.
This video is a nice little overview of why a company should consider NetSuite for it’s ecommerce needs. The video is 3 minutes long so give it a look.
Really it all comes down to integration. You can make some very nice ecommerce sites with NetSuite and sell a whole bunch of stuff online, but the real value is having everything buckled together from inventory, to financials to customer support, if required. If you can benefit from having your customer managed all in one system, then take a look at NetSuite.
Better yet, take a look at the problem from the customers perspective. Does your customer need to talk to multiple people at your company to get help or figure out what’s going on? There’s nothing more annoying than hearing “That’s not my department.”
This is to say nothing of the value of not having to maintain integrations between multiple systems. Been there, done that. It’s not something you do if you don’t have to.
