Audaxium Blog

What’s not to love about automation?  Having things done for you is always better than doing them yourself.

Pardot’s email marketing automation solution is a tremendous application for anyone who wants to do a better job sending emails and generating leads. With rules based email, intelligent lead scoring, and integration with NetSuite, Salesforce and SugarCRM it’s sure to improve almost any marketing department that sells B2B.

The first thing to know is that Prospect Insight, Pardot’s application, works just great as a stand alone application.  When you are using it in combination with a CRM tool it’s designed to operate “in front” of your CRM, feeding it with leads when it’s appropriate to contact them.

The image to the right really sums it up.  Pardot will capture web visitors information and activities, score the lead, automate email followups, and then, when you deem it useful, assign the lead to a sales rep.

Do you have problems with large quantities of “junk” leads?

Do you wish you could sort leads by how interested they are in your website?

Do you wish you could nurture cold leads with a call to action that makes sense for that individual contact?

I could ask a hundred more questions.  But if you say yes, then read no more and contact us to see a demo.

Read more if you must…

Read more…

General, Marketing, Tips and Tricks Campaign, Email

Perhaps you use NetSuite and have gotten into a groove. Perhaps you don’t keep on top of every little option.  Here’s one option that, in my opinion, anyone who is doing email campaigns in NetSuite should use regularly.

Here is the high level.  

First, if you have a large distribution list in NetSuite that you send emails to, you should always test different messages and formats on random group members to see what is the most effective combination.

Secondly, there is no reason to just split your group 50/50.  As long as you have 100-200 members in your second or third test group, depending on the total size,  you’ll have enough data to have statistical significance and therefore make some decisions about what works and what doesn’t.

If you have 1000 contacts in your distribution list, it’s perfectly reasonable to send out a slightly different message/call to action/format to 200 of them.  

If you want to calculate the statistical significance of a sample size check this link here

The other day, I was asked how to do A/B Testing of emails in NetSuite.   It’s fairly easy to do so here’s how. Read more…

Tips and Tricks Campaign, Email, Testing