Audaxium Blog

Our Pardot implementation and marketing automation services are in high demand.

With several new customers coming on board recently and more to follow, we’re looking for some additional help to deliver top-notch Pardot marketing automation services.

Ideally, we’d like to find a freelance Marketing Automation Consultant to join our team on a part-time basis.  If you know of anyone, please forward their name to jobs@audaxium.com.

Here’s a description of the role:

Role:  Marketing Automation Consultant (Part-time, Contract)

Overview:
Audaxium is seeking a Marketing Automation Consultant to join our team on a part-time contract basis.  As a Pardot Solution Provider, Audaxium provides not only Pardot implementation services, but also full-service marketing automation campaign outsourcing services to B2B technology companies who are looking to increase their quality and quantity of sales leads and increase their brand awareness.

The Marketing Automation Consultant role involves both project management and consulting/best practices services in the areas of: email and website marketing, lead nurturing, lead conversion, marketing automation, and content marketing strategies.

Skills Required:

• Work effectively and independently from a home office
• Experience in B2B digital marketing (email and web)
• Working knowledge of Pardot or other Marketing Automation platform is required
• Project Management and Client Services experience

Responsibilities:

• Help new customers implement Pardot marketing automation
• Help existing Pardot customers with best practices advice
• Plan and create email nurturing campaigns to drive conversion and sales readiness
• Create lead segmentation strategies and lists based on visitor behaviours and interests
• Implement content, email, landing page campaigns to deliver value to prospects
• Evaluate and create effective lead scoring scenarios
• Plan and create data capture and management strategies using custom fields in Pardot
• Coordinate other project resources such as: HTML web designers, copywriters, etc.

Estimated Amount of Work:

• 2-3 days per week (to start)

Here at Audaxium, we’re happy to announce that we are adding to our product portfolio. After extensive research we will be supporting Microsoft Dynamics products, as well as NetSuite and Pardot.

Over the past two years in listening to customers, we’ve identified a segment of companies where Microsoft Dynamics CRM and Dynamics AX ERP system are a very good fit. Equipment and other manufacturers who have a deep investment into other Microsoft applications have been asking for functionality that we just couldn’t provide. Now we’ll have it.

Also, some of these companies were looking to deploy their systems on premise, as opposed to “in the cloud”, and now they have that option from Audaxium. Having the choice to migrate from on premise to hosted, or vice versa, is something many customers want.

The team members at Audaxium have a long history of working with manufacturers and helping them deploy information systems to ensure their business run smoothly. We’re happy to be able to, once more, work closely with them. We know that many of you have disconnected systems where engineering is still not integrated with operations and sales, and we aim to bridge that gap.

Microsoft Dynamics CRM, and AX, are both very capable systems, watch this space to learn more about them. If you’re interested in learning more about these applications via email, please subscribe here.

A few days ago NetSuite announced a new “Suite” for multi-channel retailers.

  What does that really mean?  It means that a company using NetSuite can use it to sell B2B, Online with the ecommerce functionality, and at multiple Point of Sale retail outlets.  

You can read more about the Suite at NetSuite’s Retail page. 

Essentially you can use all the wonderful functionality of NetSuite, to manage inventory in multiple locations, to get real time dashboards, and run a fantastically organized business and you can now get a a point-of-sale module specifically for NetSuite. The OnSite POS solution allows you to use the power of NetSuite for all in-store transactions and supports the latest POS hardware from top vendors.

The integration of NetSuite with OnSite offers you:

• Integrated card-present (swiped) credit-card, PIN-debit, and gift-card acceptance
• Support for bar-code scanners, electronic-signature capture devices, receipt printers, and terminals
• Manager security overrides for refunds and other sensitive activities
• Special-order management including in-store Web-order pickup, customized item purchases, and fulfillment/shipments
• Cash-drawer management with centralized reporting
• Time-clock management for individual employees.

The above text was taken right from the NetSuite site.

This is good news to companies who liked NetSuite but found it a stretch to use in a retail, B2C or walk in B2B setting.  

So check it out!  hehe

Last night NetSuite announced their 2008 Q4 results. You can listen to the audio of that call here.

In listening to the call it was clear to me that the reason why NetSuite was successful, when so many other software companies are having troubles, is that the value offered by NetSuite really stands out in tough times.  It’s a valuable application that is much easier to start using than what we’ve been used to as consumers of enterprise software.

The second thing that stood out was that NetSuite is enabling progressive companies to continue to invest, first to get better now, and secondly to improve for when the economy starts coming back.  Now’s a good time to update systems and NetSuite allows it with it’s pricing model and implementation ease.

NetSuite continues to add customers, improve the application, and increase customer satisfaction.

One thing is for sure, the tone of the call was very positive, and so was the sense that NetSuite is very well aligned with the needs and desires of the customer.  

To read more on the numbers and analysis check out Michael Faucette’s Blog, Dennis Howlett’s Comments, or some quick numbers on ZDNet.

My wife, recently, was kind enough to get me a subscription to my favorite magazine, The Economist.  In my opinion it’s got some of the best analysis of world issues, including technology, of any magazine or paper.

Last week I came across an article that mentioned NetSuite.  Check it out here.  The article discusses how, because of Moore’s Law, more and more computing power is available, but, during the recession, companies are going to instead switch to lower cost solutions that offer the same features as existing ones.

Here I think the Economist has it partially right.  There will be some companies that trade down technologies to cut costs.  But, using NetSuite as an example of a tool that does the same for less money is missing the boat.  NetSuite, and other applications like it, can enable a vast number of businesses to do far more for less money.

For the vast numbers of us employed in small businesses, we know that there is still lots of room for improvement in the tools we use today.  Putting in place NetSuite can really be a giant step forward to all those companies out there who are outgrowing Quickbooks or Sage BusinessVision.