We seem to get one of three reactions when we tell people what the name of our company is. It’s either “Cool Name!” which is by far the most common response, “What’s That?” which is about 1/3 of the time, and “Don’t you think people will think you are audacious?” which has happened a couple of times.
Audax is Latin for Bold. The ium turns it into a physical element. The physical realisation of being bold.
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Seriously though, we want to be bold and help customers who want the same thing. Customers who want to adopt NetSuite don’t want to be behind the curve. They want to be out front, making great strides in how they manage their business. We’re the team that is going to show them the way and be there to help them. We’re the NetSuite Pathfinders, lighting the way.
As far as being audacious, we do want to be all those positive things that come with being bold. Foolhardy we’re not. We’re careful planners. But once you’ve got the plan it’s time to forge ahead and do great things.