Perhaps you use NetSuite and have gotten into a groove. Perhaps you don’t keep on top of every little option. Here’s one option that, in my opinion, anyone who is doing email campaigns in NetSuite should use regularly.
Here is the high level.
First, if you have a large distribution list in NetSuite that you send emails to, you should always test different messages and formats on random group members to see what is the most effective combination.
Secondly, there is no reason to just split your group 50/50. As long as you have 100-200 members in your second or third test group, depending on the total size, you’ll have enough data to have statistical significance and therefore make some decisions about what works and what doesn’t.
If you have 1000 contacts in your distribution list, it’s perfectly reasonable to send out a slightly different message/call to action/format to 200 of them.
If you want to calculate the statistical significance of a sample size check this link here
The other day, I was asked how to do A/B Testing of emails in NetSuite. It’s fairly easy to do so here’s how. Read More »
